
We have a distinctive value proposition that sets us apart from our rivals:
Fiduciary principle
As fiduciaries, we act at all times for the sole benefit, and in the best interest, of our clients.
Fair and transparent fees
Instead of charging a percentage of the assets managed, we charge fixed fees, which are fairer to the client and more transparent.
Evidence-based philosophy
Our investment philosophy is based on peer-reviewed, time-tested academic evidence dating back more than half a century.
Commitment to sustainability
We were pioneers in values-based financial advice — helping clients invest in a way that benefits society and the environment, while also delivering healthy financial returns.
Behavioural coaching
Because even the best investment strategies are derailed by irrational decisions we provide ongoing behavioural coaching for all our clients.
Emphasis on planning
Everything we do is founded on a unique financial plan for your organisation, and on ensuring that you stick to the plan and achieve the goals set out in it.
Learn about the most common questions that directors and trustees of not-for-profit organisations ask about investing and asset management.
Your rockwealth Team
After growing up in Laurencekirk and graduating from Robert Gordon University Lloyd began life as a mortgage adviser in 2004. Gaining further qualifications and experience he then spent time as a financial adviser with Nationwide Building Society then HSBC before joining Central Investment Services. After more than nine years with the firm Lloyd left to form rockwealth Aberdeen in March 2022.